Did you know…… fascinating Facebook facts from Socialbakers ahead of the IPO
Facebook is critical in helping brands build momentum in emerging markets, new data from social media analytics provider Socialbakers reveals. Just days before the most-anticipated initial public...
View ArticleThe Digital Boomer – fact or fiction?
Kevin Lavery (pictured) paints a portrait of the 50-plus consumer as a young (wo)man and says modern marketers should move with the (ageing) times. We’re living in an ageing world, where, in less than...
View ArticleJoined-up marketing to joined-up people
Chairman of the UK Direct Marketing Association, Scott Logie (pictured), is a top marketer. . . and also a consumer. Here’s his dual view of our industry. For possibly the first time in history, the...
View ArticleOne size fits all (badly)
Greig McCallum (pictured) says its the end of the line for the pan-global campaign. First published: DMI Jan/Feb 2010 A recent consultancy project for a global financial brand necessitated a thorough...
View ArticleRakuten acquires Spanish video on demand service
International e-commerce giant, Rakuten, has acquired Spanish streaming and video on demand business, Wuaki.tv. The acquisition will see Rakuten – reported to be the world’s third largest e-commerce...
View ArticleLess is more ( . . . more or less!)
Robert Howells (pictured) predicts that a deluge of targeted emails may be bad for business. First published in DMI, May 2001. By 2005, according to Jupiter Media Metrix, a New York e-commerce research...
View ArticleUK businesses can lose customers in struggle with data insight
The majority of companies see the competitive advantage in using data and insight to put the customer at the heart of the business – but less than a third have plans to adopt a single customer view...
View ArticleGoing with the grain . . .
Ancient – ‘heritage’ – grains are making a comeback . . . and that is good news for consumers, farmers, premium food producers, packaging firms and marketers, says a new report from Datamonitor....
View ArticleTop 10 tips for effective case study writing
Customer case studies are a vital marketing tool. Offering up customer praise has genuine editorial power and can help secure new orders. But how is it best to portray those all-important tangible...
View ArticleGlobal Talkback – Episode Four
The Global Marketing Alliance is delighted to welcome award winning marketing speaker and consultant Michael Leander to our site as he globe-trots to interview leading international marketers,...
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